Monday, March 24, 2008

Few surprises in Fall 2007 radio ratings book

The latest ratings for the Concord/Lakes Region [Market 169] radio area were released recently and there were only a few surprises.
The survey of the listening habits of people 12-years-old and older, published by Arbitron and posted for free at, shows that WGIR-FM topped the list for the second biannual listing in a row, with a mighty 7.3 share. Coming in second was adult contemporary station WHOM, the powerful station on top of Mount Washington, which was fifth in the Spring book. In at third was WOKQ, falling from second in the Spring book and first in the Fall 2006 book. WNHW, better known as The Wolf, another country station, placed fourth with Manch powerhouse WZID rounding out the Top 5.
NHPR regularly places in the top spot but for whatever reason, public stations are not included in the ratings.
WTPL, also known as The Pulse, was the top talker, coming in 13th on the chart.
The most listened to AM station in Concord is actually a Manch station: WGIR-AM, which also simulcasts in Dover and Rochester, came in tied with other stations at 14th. The second AM station on the chart was Franklin's WFTN, which is barely received in Concord, but came in 18th [tied with Boston's WRKO].
Lastly, the only commercial radio station still located in Concord, WKXL, tied with five other stations for 30th place [including Boston flamethrower WBZ]. This was the first time the station made it onto the chart since Fall 2004, probably buoyed by interest in the presidential primary election, which the station covered quite heavily.

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